Writing the content for your website can be time consuming and difficult. We will put together website copy that will encourage confidence in your business, accurately reflect the services you offer and represent your company values and strengths. This leaves you plenty of time to get on with running your business, happy in the knowledge that your content will be well-written and grammatically correct.
Search Engine Optimisation
Our website copy is easy to read and perfectly designed for search engines. Our experienced team use a variety of tools to identify keywords at the beginning of the project, and incorporate them into your web copy along the way. We also use a few behind-the-scenes techniques to boost your search engine rankings through SEO. We want your website to do the hard work for you by bringing in new leads from of Google, Bing and Yahoo without lifting a finger!
To keep your website at the top of search engine results, you need to update content regularly, and blog posts are a brilliant way to do this. We can reword news articles relevant to your industry, write about events that you have hosted or been part of (e.g. charity dinners, networking events) or simply showcase new customers. We can research, write and upload blog posts to your website. It’s a great way to boost traffic from social media and provide original, valuable content on your website.
Writing the content for your website can be time consuming and difficult. We will put together website copy that will encourage confidence in your business, help with Search Engine Optimisation (SEO) and accurately reflect the services you offer. This leaves you plenty of time to get on with running your business, happy in the knowledge that your content will be well-written and grammatically correct.
Content marketing is a way to attract and retain customers for your business through providing valuable content. This can be in the form of blogs or news articles, images or videos.
It’s a great way to improve your SEO, allowing your business to be found more easily online. We create content thats valuable, relevent and interesting to your potential clients.
To keep your website at the top of Google search results, you need to update content regularly, and blog posts are a brilliant way to do this. Blog posts can include updates relevant to your industry, events that you have hosted or been part of (e.g. charity dinners, networking events) or simply showcasing new customers. We can research, write and upload blog posts to your website, including links.
IMPROVING YOUR WEBSITE CONTENT
First things first, where do you start? The world of online marketing can be a daunting place!
We’ve structured my services in a logical way, so that we look at the content of your website, make sure you’re happy with that before anything else. If you’re just starting out with your website, that’s great – we have a blank slate to work with. Otherwise we’re happy to re-write or simply proofread your existing content. Website content will be done as a one-off project for your business, and shouldn’t need too much editing over time.
To find out more about how the process works, have a look at the ‘About’ page:
INCREASING TRAFFIC TO YOUR SITE
When you’re happy with what your website says about your business, and how it looks, you’re ready to show it off to the world!
But how will the world find your site?
We work on Search Engine Optimisation (SEO) and keyword planning throughout the content writing process to ensure that Google (other search engines are available) knows exactly what your business is about. This means that when people search the web for your services, your site should be visible on the first few pages.
Social media can also be a great way for you to demonstrate your work (and increase the number of backlinks), especially if you work with the general public rather than selling business to business. You can showcase your work visually using photos and videos on sites such as Facebook and Instagram. Depending on your industry, you might prefer to use Twitter or LinkedIn as your main social networks.
Finally, we move on to blogging and newsletters. This means producing original content for your website (or a printed newsletter) that both new and existing customers are likely to be interested in.
Many websites now incorporate a regular blog as it really helps to improve your search engine results and drive traffic from social media to your website. Again, this can be time consuming, so all we really need is a title or brief and we can do all the research and writing for you.
Have a look at some previous blog posts to get an idea of different articles that you could publish:
INTERESTED? LET'S TALK!
Get in touch via email and we can discuss your copywriting and web content development needs in more detail.